Our value chain outlines the various options available to the Group for generating value in the short, medium and long term.

In the short term we can generate value quickly through ensuring land obtains planning permission before being sold on, while medium and long term value can be made through the development of part, or all, of the site.

Key

Land icon Land activities

Housebuilding icon Housebuilding activities

Construction icon Construction activities

Identify land

Our local insight and established relationships with vendors and public sector bodies mean that we are aware of opportunities to increase our land bank.

Short term rewards

Land activities icon

Acquire land

Our financing resources and strong reputation as being trustworthy and reliable mean that we can act quickly to secure promising sites. Sites acquired can often deliver short term returns. This revenue can be generated from a number of sources, such as sale of surplus assets, rent from tenants, car parking and the sites being utilised as filming locations.

Short term rewards

Land activities icon

Achieve planning permission

Once a site is acquired, extensive research and stakeholder consultations take place to prepare our applications for planning permission. Our record of achieving planning permissions on brownfield sites is second to none.

Short term rewards

Land activities icon

Sell land with planning permission to developers

Once a planning consent is secured, we have the opportunity to sell the whole site or part of the site with planning permission to developers or Housing Associations for a short term return.

Short term rewards

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Selling part of the site

By selling a portion of a site while carrying out infrastructure works and housebuilding on other parts, we deliver revenue in the medium term.

Medium
term rewards

Land activities icon

Housebuilding activities icon
Construction activities icon

Develop the whole site

Building a whole development takes longer but maximises the revenue a site can deliver over the long term. We are now self-delivering the majority of our sites.

Long term rewards

Housebuilding activities icon

Construction activities icon

St. John's,
Chelmsford